Clarins Contest

Startup Contest

Reinventing Clarins Retail Experience

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Clarins shop

In January and February 2020, Clarins will prototype the future of its retail experience in Paris and Shanghai, in order to validate a store model that will then be scaled globally.

This is the perfect opportunity for a tech startup to deploy a POC in a real Clarins store. Prove the value of your solution and become a key partner of this adventure.

The Challenge

Using the maximum potential of technologies to unlock

The mindset: test & learn, co-creation with consumers and startups, and measure.

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Digital Consumer Experience

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Clienteling and Data collection

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Digital in-store Experience

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Personalized experience

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Tracking and measure

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New Merchandising


  1. Startups and tech companies that have developed a scale-ready product with market potential in Europe and Asia.
  2. A presence in at least Paris or Shanghai. Both is a plus.
  3. A ready-to-use technology that can bring value to a phygital retail experience.

Application Deadline on December 30, 2019

Application screening and interviews will be conducted on a rolling basis. Applicants will be informed of our decision by January 10 2020 at the latest.

Apply now

Who we are

Clarins shop 2

Clarins, the French family brand that reveals the natural beauty of women across the globe. Clarins, it's all about you.

In the course of more than 60 years, Clarins has put its name to a long list of legendary skin care and make-up products, all continuously perfected thanks to an instinctive understanding of women’s needs and enduring innovation. The original Parisian beauty institute became the European number one in luxury skin care in just a few years*.

*Clarins, No. 1 in France, Italy, Spain and United Kingdom for high-end skin care and body care products. Source: NPD 2017

Clarins serum

Clarins is a company defined by its unique expertise in plants and respectful of biodiversity.

Using the best plants in their optimal concentration, combining nature, science and respect to always create more efficient and distinct products, that is Clarins! It also has an innovative approach to efficient beauty, which contributes to well-being, balance and happiness. That which seamlessly combines products and targeted application methods.